Online Financial Marketing – The Key To Your Financial Stability In Today’s Tough Marketplace

It’s time we had a talk about financial marketing. Ask yourself these questions:

• How much money and time does your firm put into trying to identify prospective clients?
• How much of this time and money has been spent on marketing efforts which failed to bring in new clients?

No doubt you already know how much money you’ve spent on marketing campaigns which didn’t work out; and when you account for the wasted time, the amount of waste can be staggering.

Of course, these aren’t the kind of questions you want to ask yourself. You don’t even want to have to think about these questions – what you want is to put your energy into the things which actually make your company money.

You’d Like To Spend Much Less Time and Money On Your Financial Marketing

If you’re like most of us in the financial services sector, you’ve seen your money go down the drain in the form of newspaper advertising, Yellow Pages listings, in bulk direct mail media like ValPak and the like. The advertising reps convinced you that you needed to take advantage of these advertising channels in order to build or maintain a high profile for your firm. It sounded reasonable enough at the time, but have any of these actually brought you a worthwhile return on investment in terms of new clients?

Now Is Not The Time To Cut Back On Your Financial Marketing

In fact, a recession is often the best time to increase your marketing budget and lay a solid foundation for growth as the economy struggles back to its feet. You may see a lot of your competitors slashing their advertising expenses in the attempt to reduce their operating costs, but as savvy students of marketing already know, this can be a fatal mistake.

This doesn’t mean that you should increase your spending on just any kind of advertising. This kind of thinking could easily run your firm into the ground. Successfully advertising your financial services company isn’t just about doing more advertising but running the right kind of advertising.

This Is Where We Come In

We can help your firm to grow even in the hardest of times with our expertise in online financial marketing. What we do for you is to help you start bringing in a stream of prospective clients. These aren’t just any prospective clients though; these are the people who are the most likely to want to do business with your firm.

These are targeted prospects, not the kind of prospects you can purchase lists of. These are the people most likely to be receptive to your marketing message – people who are ready and willing to do business with you or your company and have been looking for just what you have to offer them.

Online Financial Marketing Has Unlimited Potential

Online financial marketing has almost limitless potential and even at this early stage, its growth has been impressive by anyone’s standards. Consider the following:

• Nearly three quarters of Americans have broadband internet access at home, at work or both. Not only are the majority of US citizens online, but the numbers of people with internet-enabled mobile devices like the BlackBerry or the iPhone now number in the millions.
• Local search is the second most common activity among internet users, second only to email. 93% of consumers shopping for financial service professionals in their area use the web rather than phone directories or other sources, according to a Kelsey Group study.
• The number of local searches for businesses in any given month approaches one billion, with 90% of these searches being performed using search terms which are relevant to the financial services sector rather than the name of a particular firm, according to the online research company ComScore.
• Pay close attention to this figure: 98% of people who use local search look no deeper into the results than the first page.

What does this last figure tell us? It’s simple: Your Firm Needs To Show Up On The First Page of Google Results or 98% of your potential clients may never even know that you exist!

Another, perhaps even more important figure is this: 50%. This is the percentage of visitors who will click the back button on their web browsers if they cannot immediately find the information they’re looking for or at least something which shows them that what they want is here.

Once a prospective client arrives at your site, they are yours to lose.

There is more to retaining the interest of a visitor than greeting them with a few graphics and the address, phone and fax numbers for your office. There are two things that your site needs to get across in a glance: what exactly your firm has to offer and why they would want to choose you over your rivals.

In the space of a single generation, we’ve gone from a time when the Yellow Pages were a fixture in every home to one where many of the youngest among us may never actually use a local phone directory at all. This reliance on search engines has also broken the stranglehold that print, radio and once enjoyed over financial marketing.

Think about the last time you were looking for a business in your city; most likely you didn’t give any thought to looking it up in the phone book and opted to use Google, Yahoo or one of the other major search engines, often adding the name of your city to narrow the results to only those businesses which are located in your city.

Should your firm use online financial marketing methodologies for your firm? In a word, YES! If you’re not taking advantage of them, you can bet on it that your rivals in the business will if they’re not already.

What About My Competitors?

As long as we’re talking about your competitors, you’re probably interested in finding out just how well your competitors are doing with their internet marketing efforts. You’d no doubt like to find out how they’re ranking on Google and other search engines and with what keywords, how well their sites are performing for them and most importantly of all, how their online financial marketing ROI stacks up against your own.

You’d probably be willing to pay and pay well for this kind of information on your competition; but you won’t have to, since we can furnish all of this useful date to you FREE OF CHARGE. With our advanced analytical software, we perform a thorough competitive analysis and let you find out which of your competitors are doing well, along with those firms which are under performing.

Online Financial Marketing Is Vital To Your Firm’s Growth

Online financial marketing is vital to your firm’s future growth; in order to succeed, your company needs to establish a strong online presence which means that the time to get your potential clients to sit up and notice is now. If you want consumers to find you, you have to be where they are: Online and Highly Visible. If your customers can’t find you, rest assured that they will be able to find one of your competitors.

That’s why you should work with DotCom Alliance. We’re dedicated to helping you to eliminate the competition – something certain to get your company higher up in search engine result pages. You can go from just one of many financial services companies in your city to the 800 lb gorilla in the room. You’ll be able to start increasing your firm’s profitability almost overnight.

Are You Ready To Take Advantage Of Your Competitors and
Start Growing Your Business With Online Marketing?
Call 888-375-3484 or
Sign Up For A FREE Competitive Analysis By Clicking Here.

Comments are closed.