Ranking well in the search engines for highly competitive phrases takes more than just on-page SEO tactics. It takes backlinks, and lots of them.

Backlinking is essential to getting traffic on a web page. Backlinking is when a site you have linked to puts a link on their site for yours. As you will notice, two or three good back links is the key to a lot of hits.

When somebody embeds a link to your page, they are implying that they value the content of your site. When Google or any other major search engine spots this link, they tally it like a vote.

The anchor text takes priority over the quantity of links to your site. An anchor text is the text which you can see and click on for a text link. A search engine can locate your anchor text and utilize it to determine the nature of your site.

This is the reason that you need to anchor text of links that are incoming to the top keywords when you can. Now that you know why backlinks are critical, let’s discover some ways to make them happen.

People will be more likely to embed links to your site if they find it useful, interesting, and one-of-a-kind. Therefore, you should try to offer unique and controversial content. Remember, offering well-maintained material that isn’t available elsewhere on the web is key to getting links!

Try to make it really easy for other websites to link to your website. Try setting up a “link to us” page to simplify the process. Also, make sure that you include keywords in the anchor text.

Submitting your written articles to directories will allow them to be reprinted on other sites with a link to you in the Resource Box. Just one article could result in many backlinks. Alternatively, you could try personally contacting your niche sites and offer to write a recurring column. Another option is to arrange a trade system in which each site writes for the other, providing backlinks to each other.

Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.